Hey there hidden gem 💎 , it’s YOUR time to shine

Ready to magnetize dream clients and visibility opportunities with a cohesive luxury brand that radiates excellence?

…Without a five-figure investment or turning down the volume on your authenticity

JOIN OUR NEXT COHORT: Starting September 1st 2022

LET’S BUILD A LUXURY BRAND THAT HONORS YOUR BRILLIANCE

TRUSTED BY:

moleskine-282293

Let’s play a game: All truths, no lie


And you wish all of this came through – with ringing clarity – in how your brand shows up in the world

Real talk: When a purpose-driven business like yours gains momentum, aligned brand strategy that holds space for your growth starts to feel like a “must-have” not a “nice to have”

How an intentional brand strategy (that doesn’t box you in) can change the game for you:

Let’s cast a vision…imagine:

✨ Finding yourself on the vision board of your dream clients because you’re so clear about what you bring to the table (and what you don’t)

✨ The everyday euphoria and operational ease from running a business that’s connected to your purpose and personality

✨ Knowing in your bones which revenue-building and visibility opportunities are a “hell, yes!” because you’re so tuned into mission and long-term vision 

✨ Ditching performance culture and infusing values you care about and actually live by into your business (hello, perfect-fit clients!)

✨ Building a team that cares about the work you do and your clients so you can peacefully disengage and actually take weekends off, check in to your fave spa, pick up a forgotten hobby, or show up for your kids’ games and homework hour – whatever your version of freedom looks like

✨ Knowing which parts of your brand’s personality to accentuate in your marketing, sales calls, proposals and other brand communications – while being sincere, helpful, and authentic!

TLDR? It's just YOU on 10.

The trick is to let your brand be an unapologetic extension of you and a reflection of what you and your dream clients value (yes, it’s possible!)

Think of brand strategy as the brilliant match-maker between your amazing offer and that client who deeply desires your support and is looking for you out in the world.

"Martha’s approach to this was refreshing and holistic. She didn’t try to box me in, which was amazing"

My coaching practice is full now, and my work with Martha had a big role to play. It gave me the clarity to talk about my business confidently while networking, while choosing referral partners, and even while emailing clients. This is everything I had envisioned for my business.

– Jennie Wolfe

Wellwolfe Coaching, CEO & Founder

“But Martha, what I do - is it even luxury?”

I hear you – but tell me something…

Is construction luxury?

How about DEI Consulting and medical education?

The correct answer is: YES and YES!

A luxury brand isn’t just for diamond bracelets, fast cars, and haute couture.

A luxury brand wears its essence on its sleeve and stays steadfast in its promise of excellence, abundance, and comfort for the people they serve.

Now, let’s focus on you. 

Aren’t you always committed to creating extraordinary results for your clients? 

Don’t you bring a one-of-a-kind approach to problem solving? 

Making sure your clients feel taken care of – isn’t this high on your list?

Haven’t you always thought: “When my dream clients think of my industry, I should be their obvious choice”?

So – are you still second guessing why your business needs a luxury positioning? 

You’ve started laying the foundation with your audacious vision and incredible results

Let’s strengthen that foundation, amplify your uniqueness, and build a luxury brand that turns heads and profits!

INTRODUCING…

The Luxe Brand Lab

Because creating a luxury brand with staying power is all about experimentation and play!

This 4-week group container will help you surface your brilliance, crystallize your essence, and craft a luxe, magnetic brand that says “THIS is why I’m different.” 

At the end of our time together, you’ll walk away with messaging and positioning pieces that connect and convert so you can go from hidden gem to your dream clients’ obvious choice

The Luxe Brand Lab Curriculum

Let’s build a luxury brand that honors your brilliance

Unveil Your Brand Purpose

martha brand strategy purpose

Dig deep into the heart of your brand. Find your purpose. Share your origin story in a way that engages and deeply connects with your audience.

Embody Your Brand Personality

Discover your Brand Archetype Blend and discover practical ways to infuse it in your business.

Position Your
Brand To Win

Leverage your strengths and maximize them to find your market & your people. Position yourself in such a way that competition becomes irrelevant, focus on your superpower to stand out.

Integration

This closing week is all about intentionally internalizing what we’ve been working on together.

what's INCLUDED

This is a 4-week live intimate container, where you get fully supported as you build your brand.

WEEKLY BRAND WORKSHOP

WEEKLY OFFICE HOURS ON ZOOM

BRAND STRATEGY WORKBOOKS

BRAND BOOK TEMPLATES

BRAND ARCHETYPES QUIZ

COMMUNITY GROUP ON FB

And speaking about the brand book, here’s why it’s the piece de resistance of our work together…

Your Brand Book captures the essence of your brand – from key messaging pieces like your mission statement, positioning, taglines etc to Audience profiles and Voice and Tone guidance, you’ll learn how to expertly curate everything into a comprehensive guide for your designer, copywriter, VA, OBM, Marketing Strategist, you name it.  

The finer details

  1. We’ll meet twice a week: On Wednesdays and Fridays.  Wednesdays are for the interactive learning sessions, while Fridays are for the Office Hours and hot seat calls.
  2. All meetings will take place at 3 pm EST. If you can’t make it live, you can always check out the recordings.
  3. You’ll have access to the program content for 6 months.

Three investment tiers to build your “someday” luxury brand today

LBL VIP Participant


For the powerhouse who’s looking for a mix of community support and 1:1 VIP treatment while building their stand-out brand. This is the perfect strategic foundation for your Luxe Brand.
$ 5,000
or monthly payments starting at $550
  • 4 Weekly Calls - To define your brand purpose, personality and positioning.
  • Two 45-min calls with Martha during the program, and up to 3 months after (a $1,500 value)
  • 4 Hot Seat Calls - To ask your specific questions.
  • Brand Book Template in Canva - For you to create your own brand book!
  • Private Facebook group for participants to connect and get supported
5 SPOTS

LBL DELUXE Participant


For the powerhouse who wants it all: community, 1:1 VIP treatment, and thoughtful design guidance to translate their message into showstopping visuals.
$ 8,000
or monthly payments starting at $850
  • 4 Weekly Calls - To define your brand purpose, personality and positioning.
  • Two 45-min calls with Martha during the program, and up to 3 months after (a $1,500 value)
  • Done-for-you logo design: Color Palette, logo & icon - Brand One pager Style Guide ($7,000 value)
  • 4 Hot Seat Calls - To ask your specific questions.
  • Brand Book Template in Canva - For you to create your own brand book!
  • Private Facebook group for participants to connect and get supported
3 SPOTS

Hey, I’m Martha!

Former luxury marketer turned brand strategy specialist, trained ontological coach, and jewelry / industrial designer.

I bring 10+ years of experience growing brands like Cartier, Maison, Keyser, Moleskine, Dr. Smood, etc. to help trailblazing entrepreneurs create luxe, magnetic brands that radiate excellence from the inside out. 

Wanna know a secret?

All luxury brands are not made equal – luxury is a spectrum! I mean – a Cartier watch can cost $11K+ while a Moleskine notebook costs $20. But they’re both luxury brands. 

So what do they have in common? A desire to create incomparable products or services, ensure ease and comfort for their buyers, and become industry leaders by leading with clarity. 

Is that you too? You know what to do..😉

When we work together, I’ll help you create a luxury brand that sets your marketing on FIRE – we don’t do fluff around these parts!

I’ll see you inside the Luxury Brand Lab then? 

Which, btw, is the ONLY brand strategy container facilitated by a former marketer (let’s position you to win!), trained coach (I’ll be there for those vulnerable human moments), and jewelry / industrial designer (who knows how to translate ideas into gorgeous visuals!).

“I had imagined great things for my business, but they seemed so far away. But now my goals seem totally doable.”

Deep down, I knew what the important elements of my brand were, but they were not sewn together. Honestly, if I had a customer in front of me or if someone asked me about my business, I’d have trouble expressing why I do what I do.

After working with Martha, I had a defined brand identity and clarity on my messaging – as a result I had a painless time putting my website together. I was also featured in a magazine after launching!

I usually follow my gut when I invest in my business, but other than that, Martha exudes intelligence you know? She just gets you.”

– Hayley Elise

 Fine Jewelry Designer

Gut check: “Wow, that sounds amazing. Can I just have the facts again, minus the pitch?”

Build your impactful luxury brand in weeks not months: 

4 weeks of interactive, activity-based learning and implementation to solidify your messaging and positioning pieces (mission statement, taglines, positioning statement, brand values, etc.) along with audience profiles, brand personality, brand origin story, as well as voice and tone. 

Memorable and meaningful – that’s our motto when it comes to building luxury brands.

Humanize your brand in a safe space led by a trained coach: 

Branding is all about “humanizing” your business because an overly professional front creates a lack of connection (and sales). And while you’re infusing these human aspects into your brand, some heaviness and vulnerability may show up. 

Rest assured, you will be guided to navigate these emotions and decisions with kindness in an accepting environment facilitated by a brand strategist who is also a trained ontological coach. 

Learning days and Office Hours every week: 

Each week, we’ll meet twice – on Wednesdays and Fridays. On Wednesdays, we’ll go through the activity based learning exercises to create your messaging and positioning pieces. 

On Fridays, we’ll meet again for Office Hours where you can get your doubts clarified or learn from your peers’ queries. Both sessions will be recorded and you’ll have access to them for 3 months.

Implementation focused – create your Brand Book for copy, design, and marketing guidance: 

This Brand Book captures your brand’s essence with actual pointers to weave your brand identity into your marketing assets. No smoke and mirrors or irrelevant info here.

Hand over your Brand Book to a copywriter, designer, marketing strategist, OBM, or other contractor/team member and get copy, design, funnels, SOPs created etc without straying from your brand’s positioning, personality, mission, or values. 

Build relationships to grow your business strategically: 

You’ll be creating your brand along with other powerhouse entrepreneurs, and the nature of our work together can help you create deep and meaningful relationships in this container. 

Here you’ll meet amazing people who’ll always cheer you on, become your fiercest advocates, and speak your name in a room full of opportunities

Cool bonuses: 

Fast action bonus (valid till May 30th 2022): One 30 min call with Martha

(2 spots only – value $700)

Pay in full Bonus: $500 off your investment

Generous payment plans: 

This is your opportunity to make a transformational investment in your business while staying in control of your finances. 

We have three investment tiers with 2-10 payment plans so you can start building your brand without breaking the bank.  

Signs the Luxury Brand Lab is perfect for you right now

You have an amazing offer/service suite/digital products and you want to show up with RADICAL clarity about your differentiation, that is, what YOU bring to the table.

You want to stop spending so much time connecting the dots and instead focus on cultivating clarity and cohesion in your business by mastering your messaging and positioning.

You’re so done taming those ricocheting 2AM thoughts: “What if people don’t get what I’m truly capable of when I show up on that sales call or podcast interview!”

You want to embrace who you are 100% and project that into the world fearlessly. 

You want to do business in a way where competition feels inconsequential

You want to articulate what you do in a clear and compelling way to show up as a thought leader 

You want your best-fit clients to know that they deserve MORE and you’re here to make sure they get exactly that

You’ve done the whole “I’m perfect and professional” spiel (ugh, exhausting!) and you deeply desire to humanize your brand and wear your personality on your sleeve

You want to build a brand with staying power – a brand that gives you direction on your next move and keeps you grounded to your vision while you deal with the day to day

Have a question about The Luxe Brand Lab?

The program will be available for 6 months to watch on demand. The facebook group will be open for 2 months total, the program lenght is one month, but you get an additional month of connection and peer support, then the group will be archived to still access to all the goodness.

Our process is industry agnostic. I’ve worked with a wide range of industries and I can bring my brand strategy expertise to any particular industry.

We’ve worked with coaches and course creators, jewelry designers, health care professionals, DEI consultants, construction companies, e-commerce businesses, architects – you name it!

If you have a 60-90 min window in your week, you’re welcome to sign up to the Luxury Brand Lab.

In this program, the learning is interactive and based on live exercises we’ll work on together in the calls – you won’t be saddled with a never ending homework questionnaire that eats into your day. 

Oh, I feel you! I believe deep work doesn’t have to feel drab or heavy. That’s why I aim to make the brand strategy meaningful but also JOYFUL!

We’re doing something amazing together – and serious things can be tackled with levity!

Have a different question? Send us an email! hello@marthagarza.com

Star, quit hiding your fire - let’s build a luxury brand that honors your brilliance

choose the plan that’s right for you

LBL VIP Participant


For the powerhouse who’s looking for a mix of community support and 1:1 VIP treatment while building their stand-out brand. This is the perfect strategic foundation for your Luxe Brand.
$ 5,000
or $4,500 PIF
  • 4 Weekly Calls - To define your brand purpose, personality and positioning.
  • Two 45-min calls with Martha during the program, and up to 3 months after (a $1,500 value)
  • 4 Hot Seat Calls - To ask your specific questions.
  • Brand Book Template in Canva - For you to create your own brand book!
  • Private Facebook group for participants to connect and get supported
5 SPOTS

LBL DELUXE Participant


For the powerhouse who wants it all: community, 1:1 VIP treatment, and thoughtful design guidance to translate their message into showstopping visuals.
$ 8,000
or $7,500 PIF
  • 4 Weekly Calls - To define your brand purpose, personality and positioning.
  • Two 45-min calls with Martha during the program, and up to 3 months after (a $1,500 value)
  • Done-for-you logo design: Color Palette, logo & icon - Brand One pager Style Guide ($7,000 value)
  • 4 Hot Seat Calls - To ask your specific questions.
  • Brand Book Template in Canva - For you to create your own brand book!
  • Private Facebook group for participants to connect and get supported
3 SPOTS

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