FAQs
What is Brand Strategy?
Brand strategy is pursuing RADICAL DIFFERENTIATION.
It involves the creation of a strategic plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand – the combined components of your company’s character that make it identifiable.
A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
How do we get started?
You book a discovery call with us, choose your package, and pay a deposit to hold your start dates. You get a kickoff call with us and the magic starts!
How long does the process take?
It really depends on the client and the project. Our Luxe Rebrand Experience normally takes between 5 to 12 weeks. It depends on the complexity of the brand, and if naming is part of the process.
Brand Strategy Intensives or Visual Brand Design Packages take between 3 to 5 weeks.
And websites take 2 to 3 months, depending on the project.
What is the investment?
Our Signature service – The Luxe Rebrand Experience – starts at $18,000 and goes up from there.
Intensives on Design and Strategy start at $10,000
VIP Design Days, Naming Projects, and Packaging Experience Projects Start at $5,000
The Luxe Brand Lab is currently priced at $5k and $8k
Do you Offer Payment Plans?
Yes, as much as we love PIF and have a bonus for those that choose that option. We can create a payment that fits your needs, the project won’t be started until 75% of the payment is made, and the final payment is required to grant access to the final deliverables.
For our Luxe Brand Lab our goal was to make it accessible for all of our clients, so we offer payment plans of 3, 6 and 10 months.
Will this work for my industry?
Our process is industry agnostic. Martha has worked with a wide range of industries and she is confident that she can bring her brand strategy expertise to any particular industry.
Do you help with Brand Names?
Yes!
Our Brand Naming Package is something we opened to the public, after only offering it to our strategy clients. It is currently priced at $5,000 at includes 7 vetted names for your business.
Do you offer mini sessions?
Yes!
You can book a fire session, which is an intensive to get clear on one piece of your brand, be it the positioning, mission & vision, or brand DNA.
Do you offer continuous Support?
Yes, if you rebrand with us, we offer to continue supporting you with design retainers, and the option to hire Martha as your Fractional CBO, chief brand officer, to have her expert eyes on your brand and marketing.
What is the difference between the luxe brand lab and the luxe rebrand experience?
The Experience is a done for you, high touch service where Martha and her team creates the whole brand for you. The luxe brand lab is a live experience in a 6-week long container with access to Martha, however it does not include any done for you work.